Mar
24
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ThredUp: Leveraging Data to Understand Customers

ThredUp, the leading online resale marketplace for women’s and children’s fashion, has gathered interesting data points on its customers’ shopping trends. Here’s a quick look.

Ever wonder which clothes in your closet might fetch the most money? Or in which cities people shop the most for “practically new” shoes and dresses? Or which clothing brands hold their value the most? These are the kinds of juicy shopping tidbits you will find in thredUp’s Second Annual Resale Report. Founded in 2009, the fast-growing company has seen it all when it comes to fashion trends—and is willing to dish. Here are just some of the most interesting insights from 2013:

Of the 10,000 U.S. cities embracing the online fashion resale marketplace, residents in San Francisco, Brooklyn, Seattle, Chicago, Houston, Miami and Los Angeles are among the most enthusiastic. Indeed, shoppers from the top 10 cities collectively saved almost $1.8 million buying and selling clothes on thredUp in 2013.

What were these folks buying, you might ask? The fastest-selling brands for women include Burberry, Coach, Gucci, Toms, and True Religion. For kids, Zara, Crocks, Patagonia, Ralph Lauren and Matilda Jane were among the hottest. These brands, part of the more than 20,000 sold on the site, typically sell out within hours of being listed.

Of course, much of what you buy depends on where you live. thredUp checked that out and found some interesting—and surprising—results. For instance, Weston, FL residents bought up the most activewear clothing. The most shoe-obsessed population seems to hale from Lancaster, PA. Preppy clothing is biggest in Fontana, CA while formal wear is more the norm in Pleasant Shade, TN. Who buys the most designer brands? That honor goes to the fashionable people of Brooklyn, NY, who purchased more pieces by the likes of Stuart Weitzman, Missoni and Dolce & Gabbana than anyone else.

With savings of up to 90% off retail, the online resale marketplace is growing fast. In 2013, stripes, florals and plaids were the best-selling patterns. Wonder what they will be in 2014?