New Platforms

About

In the past five years, new distribution platforms have blossomed, providing startups access to billions of users and redefining customer acquisition. There is tremendous opportunity to build new social, mobile and cloud services atop these distribution platforms. Through the iOS and Android market places, mobile applications may reach more than a billion devices. In addition, social networks amplifies word-of-mouth marketing, growing userbases exponentially. As a result, many new products will be social-centric and mobile first.

In addition, new platforms will arise that create additional distribution channels and redefine existing ones.

In the news



Next Gen Media

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Since Netflix, the web has driven the reinvention of entertainment delivery. New distribution platforms like YouTube and internet connected hardware like Sonos and mobile phones empower new services to reach huge audiences bolstered by broad trends in the market includinng subscription business models, content unbundling and audience fragmentation. As users clamor for more diverse entertainment across a larger number of platforms, the opportunity to build new media businesses and media distribution businesses becomes increasingly attractive.

In the news




Enterprise, Cloud & Mobile

About

The consumerization of IT has changed the way new software enters the enterprise. Offering a disruptive sales channel to enterprise software companies, this trend empowers new entrants to disrupt incumbents with more efficient distribution for newer, better products.

In addition to innovation for the employees, enterprises are benefiting from public and private cloud infrastructure for internal elastic computing demands - a wave enabled by innovation within the data center. From innovations in flash storage, to virtualization of the entire stack, data centers are experiencing a revolution in performance and efficiency.