Portfolio News

Feb 15, 2000

Responsys.com Receives $22.5 Million in Mezzanine Round Financing

Redpoint Ventures Leads Round with $12 Million Investment in Online Permission Marketing Firm

Palo Alto, CA - February 15, 2000 - Responsys.com, a leading application service provider (ASP) for permission marketing on the Internet, today announced that it has received $22.5 million in mezzanine funding from three prominent venture capital firms. Redpoint Ventures led the round and previous investors Accel Partners and Foundation Capital also participated. The company will use the capital to fund new product development, increase its marketing efforts and expand its sales presence into new geographies. __"Responsys.com's goal is to make online permission marketing a ubiquitous part of the Internet e-commerce landscape," said Anand Jagannathan, president and CEO of Responsys.com. "We are pleased to welcome Redpoint Ventures to our family of investors and will work hard to recognize our shared vision of an Internet where any e-business can capture the attention of customers, build and maintain interactive relationships and increase sales through a personalized dialog with customers."__"Redpoint is focused on identifying companies with the greatest potential to contribute to the Internet revolution," said John Walecka, Redpoint Ventures general partner. "We see the Internet as the fundamental platform for creating distributed applications and services that form the backbone of the new e-commerce infrastructure. Responsys.com exemplifies this platform model with its hosted permission marketing solution that provides all e-businesses with one of the most essential means of success, the ability to establish and build personalized relationships with online customers."__Redpoint Ventures was created from a combination of selected individuals from Institutional Venture Partners (IVP) and Brentwood Venture Capital to focus exclusively on next-generation broadband Internet opportunities and digital TV, including infrastructure, e-commerce and the new digital media industry. Redpoint's investment in Responsys.com demonstrates the growing importance of online permission-based marketing as a fundamental component of e-commerce and recognizes Responsys.com's permission marketing platform as an integral part of the new Internet commerce infrastructure._
About Responsys.com
Responsys.com is a leading Web application service provider (ASP) that has developed a revolutionary platform, Responsys Interact, that empowers marketers to do permission-based direct marketing on the Web. Responsys Interact is accessed via the Internet, 24 hours a day, seven days a week and provides a complete closed-loop direct marketing solution. Privately held, the company is based in Palo Alto, Calif., and is backed by top-tier investors including Accel Partners, Foundation Capital, Redpoint Ventures and executives from leading Internet companies. Major customers include Chipshot.com, Giga Information Group, MotherNature.com, Network Associates, VeriSign and Virgin. For more information, visit http://www.responsys.com, e-mail info@responsys.com, or call (650) 858-7400.

Responsys.com and Responsys Interact are trademarks of Responsys.com. All other trademarks and registered trademarks are the properties of their respective owners.

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Laura Edens
Portofino Communications
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Laura ThurmanPortofino Communications
(408) 979-1917
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