At Redpoint, we have been excited about the consumerization of the enterprise for some time. The idea is simple – target professionals inside of businesses with applications that make their working lives more productive. Many successful businesses have emerged that employ this business model. Good examples of these are Yammer, Dropbox and Evernote. Redpoint has invested in this business model as well, backing Expensify and Acompli recently. Today we are excited to announce a third investment – Tactile.
I remember when we hired my first sales guy at Zimbra. He came with a huge cardboard box full of business cards — literally hundreds of business cards each rubber banded into stacks. Fast forward to today, and Tactile gives you a personal mobile app to manage your sales rolodex and your sales relationships individually. Of course, there is a way to publish your contacts and your notes to the corporate CRM (like SFDC). But you maintain control on the individual contacts and meetings and publish it to the CRM system when you deem its appropriate. This is how sales people work in real life, and Tactile gives you a way to do this using a mobile app. Tactile works with your calendar, contacts and emails and gives you an easy way to log and modify existing contacts and meetings. And an easy way to publish it to your corporate CRM.
What makes Tactile even more attractive is that the person leading the effort has incredible experience in the CRM space. Chuck Ganapathy was most recently an SVP of products at Salesforce and brings a wealth of product knowledge in the area. His vision and idea around this space is refreshing, and we are super excited to partner with Chuck to bring this important sales productivity app to the market.